A crowdfunding campaign for the Turris Omnia router on the portal Indiegogo.com ended after two months collecting 858 thousand dollars, which exceeded the original goal more than eight times. In this post, we’ll look closer at the progress of the campaign with the help of charts and tables.
The campaign skyrocketed and collected more than 100 thousand dollars during the first 24 hours. It was mainly due to the fact that the information about the campaign was sent to everyone who previously registered as potential buyer of Omnia. In the following days, the campaign gradually slowed down and with the exception of a few days, when the project was mentioned on an interesting portal, the daily collection did not exceed 10 thousand dollars. That changed with the advent of the new year. At the end of the campaign, we collected over $111 thousand in one day, almost as much as for the whole December.
Daily increase in dollars
Development of daily contributions in dollars
Monthly increase in dollars
The development of contributions in individual countries was also interesting. From the beginning until the end of the campaign, the Czech Republic was on top, although its margin has changed with time. The United States were in second place, and Germany almost caught up with them in some moments. Probably the most interesting for us was the stunning leap in orders from the Czech Republic in the last few days of the campaign. This shows especially well in relative visualization of the individual countries.
Development of contributions in dollars by country
Development of relative representation of countries in percentage
Concerning the countries, we noticed another interesting thing. Peoples differed significantly in their willingness to buy, which could be expressed by the number of visits per one purchase. The following table shows the numbers for the some countries.
| Country | Visits per contribution |
| Switzerland | 25,44 |
| Austria | 40,84 |
| Sweden | 47,14 |
| Germany | 50,34 |
| Great Britain | 54,63 |
| Slovakia | 54,79 |
| France | 57,46 |
| Czech Republic | 59,44 |
| Poland | 71,97 |
| Ireland | 75,50 |
| USA | 79,39 |
| Japan | 83,72 |
| Russia | 145,33 |
| Greece | 149,70 |
Number of visits per contribution
Most easily convinced were visitors from Switzerland, where each 25th visit led to purchase of some of the perks, the hardest to convince were people from Greece, where it required six times more visits.
Lastly, let’s take a look at the success of the individual perks. Overall, we sold over 3400 fully equipped routers in different combinations (by itself, with a T-shirt, with stickers, etc.), 160 routers without WiFi and less than 70 separate boards. In the last days of the campaign we also offered additional perks – LTE kit, a kit for hackers and the RAM extension to 2 GB. These new perks were very popular and in a couple of days almost 2000 pieces were sold. The most successful were the 2 GB RAM bought by over 1500 customers, almost half of them.
Development of the number of sold perks
At the conclusion I will add that after the end of the first phase we immediately switched the campaign into the so-called InDemand mode, i.e. continuous financing, in which we have already collected over 60 thousand dollars. If you are interested in Omnia, you still have a chance to join and support the project.